The Ultimate Website
Launch Checklist
Everything Founders and CMOs Need to Verify Before Going Live.
Launching isn't the finish line. It's just the beginning.
The websites that generate real business results are systematically verified across seven dimensions of quality. Don't go live until you can honestly tick every box on this list.
1. Strategy & Content
Value Proposition is clear above-the-fold
Target audience specifically addressed in copy
Proofread by a human (no typos/grammar errors)
Zero placeholder content (no Lorem Ipsum)
Legal pages (Privacy, Terms) present & updated
Contact info verified and functional
Team & About page details current
2. SEO & Discoverability
Unique Title Tags (50-60 chars) on all pages
Unique Meta Descriptions (150-160 chars)
Logical H1-H3 hierarchy enforced
Descriptive Alt Text on all images
XML Sitemap generated and verified
Robots.txt configured correctly
301 Redirects mapped for all old URLs
Google Search Console & GA4 verified
3. Performance
Core Web Vitals (LCP < 2.5s, CLS < 0.1) pass
Images optimized (WebP, lazy loaded, dimensions)
JS Bundle size under 200KB gzipped
CDN configured and serving assets
Browser caching headers (max-age=1yr) set
Brotli/GZIP compression enabled
Critical CSS inlined, no render-blocking JS
4. Security
SSL Certificate active (covers all subdomains)
HTTP to HTTPS redirects enforced
Security Headers (HSTS, CSP, X-Frame) active
Form input validation & sanitization verified
No sensitive info in client-side code
Rate limiting active on all forms/APIs
Dependencies audited for vulnerabilities
5. UX & Conversion
One clear primary CTA per page
CTA is above-the-fold on mobile/desktop
Zero broken internal/external links
End-to-end form testing (CRM/Email verify)
Branded 404 page with navigation options
Social proof present on conversion pages
Tested on real iOS/Android devices
6. Technical
Domain auto-renewal & DNS propagation complete
Email (SPF, DKIM, DMARC) records verified
Production integrations (CRM, Chat) tested
Open Graph (Social) sharing tags verified
Staging environment deindexed/passworded
Error monitoring (Sentry) active
Uptime monitoring configured
7. Post-Launch Actions
Submit Sitemap to GSC immediately
Request indexing for top 5 key pages
Verify GA4 recording real session data
Strategic sharing (LinkedIn, Email, GBP)
Establish baseline metrics snapshot
Schedule 30-day performance review
Post-Launch Timeline
Day 1: Verification
Verify indexing, GA4 recording, and sharing strategy.
Day 3: Baseline
Record ranking positions and CWV field data.
Day 30: Review
Analyze bounce rates, conversion paths, and indexed URLs.
Launch with Confidence.
Don't leave your digital success to chance. We help teams move from "just live" to "systematically optimized" from day one.